Posted: January 3rd, 2010 | Author: davidguide | Filed under: Classified Ads, Clients, Daycare Website, Flyers, Marketing Your Business, Social Networking Site, Voice Mail, communuty | Tags: Open Child Care | Comments Off
One of the biggest challenges I faced when I started my home daycare was marketing. This came as a really big surprise to me as I never thought I would need to do any marketing at all. After all I was well known in our community, had a ton of friends with kids, had a nice little house, I’m out going, etc. And most importantly I had several moms encourage me to start a daycare with the promise that they would enroll their children with me.
When the dust settled (and I had quit my job), got my license in place, organized the house, etc none of them actually enrolled! It dawned on me then and there that I would have to get more serious about getting the word out. Read the rest of this entry »
Posted: November 20th, 2008 | Author: davidguide | Filed under: Classified Ads, Costs, Daycare Directory, Daycare Website, Flyers, Promote, communuty | Tags: Running a Daycare | Comments Off
In the other 3 articles I discussed mailers, door hangers, car signs, etc. In this last segment of marketing you home daycare (4 of 4) I discuss more general topics of focus, urgency consistency.
In general there are a few common marketing themes that you want to keep in mind in order to start a daycare. Number one is you want to keep all efforts very focused in a three to five mile radius of your home. Most of your kids are going to be coming from your neighborhood. Also, you want to show your location on all of your advertisements via a simple and easy-to-read map. The most important thing here is to point out your daycare’s location relative to the parent’s home or job. The more convenient/close it appears the better. Read the rest of this entry »
Posted: November 20th, 2008 | Author: davidguide | Filed under: Activities, Classified Ads, Clients, Competition, Email Signature File, Flyers, Marketing Your Business | Tags: Open Daycare | Comments Off
The way you choose to market your home day care will make the difference between your success and failure. Like any other business, a child care center provides a service that people want and must purchase. Only your marketing plan will help you achieve your goals in starting your home daycare.
Know Your Customers
Knowing your customer is the key to successfully marketing your center. The more you know about the parents’ expectations, the easier it will be to develop a program that meets their needs, as well as the kid’s. You can also, develop a list of questions to help you identify what the parents will likely need, want and expect of your center. Read the rest of this entry »
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