One of the biggest challenges I faced when I started my home daycare was marketing. This came as a really big surprise to me as I never thought I would need to do any marketing at all. After all I was well known in our community, had a ton of friends with kids, had a nice little house, I’m out going, etc. And most importantly I had several moms encourage me to start a daycare with the promise that they would enroll their children with me.
When the dust settled (and I had quit my job), got my license in place, organized the house, etc none of them actually enrolled! It dawned on me then and there that I would have to get more serious about getting the word out. Continue reading