Category Archives: Competition

Running a Daycare – Marketing 2 of 4

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Door Hangers to Promote your Home Daycare

In part one I discussed how I used print ads and mailers to promote my home daycare. These activities where marginal, though the mailers showed much more promise than print ads.

In this section I talk about marketing your home daycare specifically with door hangers. Door hangers are those annoying little flyers that are shaped specifically so that they fit around door handles. You’ve probably had pizza companies or painters etc. put these on your front door and there’s a reason – it works. Continue reading →

Starting a Home Daycare – Marketing 3 of 4

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Promote your Home Daycare with a Car Sign

What I’m referring to here is those signs you see all the time on the sides of cars or trucks. A lot of small business such as construction companies, landscapers etc use them. I used a magnetic sign. You could also have sign stenciled onto your car for a little bit more money, but regardless, this was one of my best marketing tools to promote my home daycare. For $40 we got years of advertisements out of this simple sign and signed up several kids. Parents would mention the car sign all the time and that recognition made them feel good about my home daycare.

Think about it. Continue reading →

Starting A Day Care Center – How To Know If This Is The Business For You

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Starting a daycare center can be the best business decision you’ve ever made. All over the country, women are discovering their business apptitude and are making a great income with their daycare centers.

But how can you know if this is the business for you? You need to answer these questions:

1. Do you like children? Daycare involves working with children for hours and hours. If you don’t like children a lot, you have no place in the daycare business. And don’t just say that everybody likes children. Liking them and working with them are totally different things. You have to truly love children to make it in this business. Continue reading →

3 Keys to Marketing a Home Daycare and Getting Customers Before Your Open Day

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The way you choose to market your home day care will make the difference between your success and failure. Like any other business, a child care center provides a service that people want and must purchase. Only your marketing plan will help you achieve your goals in starting your home daycare.

Know Your Customers

Knowing your customer is the key to successfully marketing your center. The more you know about the parents’ expectations, the easier it will be to develop a program that meets their needs, as well as the kid’s. You can also, develop a list of questions to help you identify what the parents will likely need, want and expect of your center. Continue reading →