Running a Daycare – Marketing 2 of 4

Door Hangers to Promote your Home Daycare

In part one I discussed how I used print ads and mailers to promote my home daycare. These activities where marginal, though the mailers showed much more promise than print ads.

In this section I talk about marketing your home daycare specifically with door hangers. Door hangers are those annoying little flyers that are shaped specifically so that they fit around door handles. You’ve probably had pizza companies or painters etc. put these on your front door and there’s a reason – it works. Read the rest of this entry »

Starting a Home Daycare – Marketing Part 1 of 4

One of the biggest challenges I faced when I started my home daycare was marketing. This came as a really big surprise to me as I never thought I would need to do any marketing at all. After all I was well known in our community, had a ton of friends with kids, had a nice little house, I’m out going, etc. And most importantly I had several moms encourage me to start a daycare with the promise that they would enroll their children with me.

When the dust settled (and I had quit my job), got my license in place, organized the house, etc none of them actually enrolled! It dawned on me then and there that I would have to get more serious about getting the word out. Read the rest of this entry »

Starting a Home Daycare – Marketing 4 of 4

In the other 3 articles I discussed mailers, door hangers, car signs, etc. In this last segment of marketing you home daycare (4 of 4) I discuss more general topics of focus, urgency consistency.

In general there are a few common marketing themes that you want to keep in mind in order to start a daycare. Number one is you want to keep all efforts very focused in a three to five mile radius of your home. Most of your kids are going to be coming from your neighborhood. Also, you want to show your location on all of your advertisements via a simple and easy-to-read map. The most important thing here is to point out your daycare’s location relative to the parent’s home or job. The more convenient/close it appears the better. Read the rest of this entry »

3 Keys to Marketing a Home Daycare and Getting Customers Before Your Open Day

The way you choose to market your home day care will make the difference between your success and failure. Like any other business, a child care center provides a service that people want and must purchase. Only your marketing plan will help you achieve your goals in starting your home daycare.

Know Your Customers

Knowing your customer is the key to successfully marketing your center. The more you know about the parents’ expectations, the easier it will be to develop a program that meets their needs, as well as the kid’s. You can also, develop a list of questions to help you identify what the parents will likely need, want and expect of your center. Read the rest of this entry »

Ways To Advertise Your New Daycare Center

If you decided to start your own daycare center, congratulations! By starting daycare centers, women can be financially independent and can make extra income. Putting up and managing your own daycare business can be a hugely profitable income and can be a lot of fun especially if you love what you are doing.

Having a daycare business, you need to have customers. For you to gain lots of customers, you have to advertise your daycare business. But how and where should you advertise your business?
Usually, parents choose a daycare center that is close to their homes. Read the rest of this entry »

Home Daycare Advertising – Here’s Five Proven Ways to Generate Business For Your Daycare Business

A nice home daycare advertising means more customers. To gain business clientele you need to advertise your home daycare. And to do that, you need know how and where to advertise it. So, here are 5 proven ways to gain new business today.

Advertising Strategy # 1

You can easily advertise your home daycare business by simply creating flyers in the comfort of your own home. By using your own computer and colored printer you can customize your flyers however you want. Using striking colors on the flyers will draw attention to your soon to be clients. Put down the name of your home daycare, your name, and your address and phone number. Read the rest of this entry »

Starting A Day Care – Where To Advertise Your New Daycare Center

So you decided to start a daycare center. Congratulations. Women all over the country are becoming financially independent and make a great income by starting daycare centers. If done correctly, a daycare can become a hugely profitable business. It can also be a lot of fun.

But a daycare center, as any business, needs customers. And in order to get these customers you need to advertise your business. But how to advertise and where?

Most parents choose a daycare center which is close to their home. No one wants to commute too much to take the kid to the daycare center before going to work. Read the rest of this entry »

Easy Ways to Market Your Daycare

Now, you finally decided to open your own daycare center. Of course, you have to think about lots of things such as the location, the equipments, supplies, tools and toys you need for your facility. Another thing that you need to think about is how you can get kids that you will watch over in your premises. Yes, this business is a worthwhile and profitable business but you need children in your facility in order to earn. So, you need to market your daycare to get clients.

This day and age, there are a lot of parents that are looking for daycare center, but of course, they are seeking for a reliable and good daycare. This article will provide you with easy ways to market your business and gain lots of clients, just continue reading… Read the rest of this entry »