What’s In A Name? When It Comes To Your Home Daycare Business, Plenty!

When it comes to marketing, one of the most powerful tools you can use to build your brand is a good business name.

Choosing the right name for your daycare business is a very important task that requires a lot of thought and consideration. You want to choose one that fits your personality as well as your business outlook.

Here are a few guidelines that will help you choose the right name for your Family Daycare.

1.) Determine what thoughts and feelings you would like the name to convey. Read the rest of this entry »

Marketing 101 – Effective Ways To Market Your Daycare Services

Marketing a daycare business need not be an expensive exercise, if managed effectively. Your marketing budget can be as expensive or as cheap as you wish for it to be. That said, sometimes it does pay to invest a little more in marketing to ensure greater returns. Remember not to fall into the trap of being “penny wise pound foolish”. Here are a number of suggestions to help you market your daycare centre:

1. Marketing collaterals / Direct mailers

Direct mailers are very important marketing tools. They need not be flashy. A simple flyer telling your audience about your centre and what you offer is good enough. Read the rest of this entry »