Marketing a daycare business need not be an expensive exercise, if managed effectively. Your marketing budget can be as expensive or as cheap as you wish for it to be. That said, sometimes it does pay to invest a little more in marketing to ensure greater returns. Remember not to fall into the trap of being “penny wise pound foolish”. Here are a number of suggestions to help you market your daycare centre:

1. Marketing collaterals / Direct mailers

Direct mailers are very important marketing tools. They need not be flashy. A simple flyer telling your audience about your centre and what you offer is good enough. Continue reading →