Birmingham, AL, United States (AHN) – Stage coaches and horses are not a thing of the past when it comes to Wells Fargo & Co.
The San Francisco-based banking giant is still one of the country’s top employers of coach drivers and horse handlers.
That is because attendees of charity events and parades around the country can’t seem to get enough of seeing carriages pulled by horses, with drivers and wranglers along for the ride provided by the company.
From Tuesday’s visit to a children’s hospital in Birmingham, Alabama to last week’s stop for a history celebration in Redwood City, California, the familiar stagecoach and horses bring goodwill and representation of the company across the U.S.
“When people see it, you can tell they are seeing something for the first time,” driver Dave Helmuth told alabama.com. “We face nonstop waiting times for rides everywhere we go; everyone wants to be part of it when they see it.”
Twenty-one coach teams make about 1000 appearances a year for Wells Fargo, reportedly the nation’s fourth-largest bank.
To borrow another company’s slogan, Wells Fargo’s marketing approach is ‘priceless’ when it comes to branding.
“This isn’t a little bumper sticker or a banner,” Helmuth told the paper. “We bring it. This is an iconic image of America, and of strength, and of heritage.”
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